Mike Mellia is a conceptual photographer based in NYC dealing with American social and cultural issues of advertising, consumption, corruption, compulsion, and technology. His latest project SELF-ABSORBED, addresses the facebook generation’s egocentric compulsion with technology from a pop-art self-branded point of view. As an ongoing project since 2012, Mike Mellia Photography has been surreptitiously placing these self-branded products inside local bodegas, supermarkets, and people’s homes as an alternative to social media’s online status updates… With our self-portraits shared through social […]

Categories: Commercial, Features • Tags: "Mr. Michael” brand of consumables, Banksy, branding, Claus Oldenburg, Conceptual photographer, consumables, facebook generation, Marcel Duchamp, Mike Mellia, Mr. Michael, new york photography, photography, self-absorbed, The Dadaists, Warhol