Alfred Gescheidt: “30 Ways to Stop Smoking” at Higher Pictures

Known for both flattering and mocking American sensibilities, Gescheidt was brash, driven, New York and unique. He was a gun-for-hire photographic artist during the boom of the 50s and 60s Mad Men advertising era. His imagination, combined with his technical prowess, made him a sought-after idea man and innovator, quickly establishing him as leader of both technique and content in his field.

Born and raised in New York City, he, like many artists of his time, was drafted into the Navy toward the end of World War II, at the age of nineteen. A year after completing military service, he enrolled at the University of Mexico in Albuquerque on the GI Bill, then transferred to the Art Center School in Los Angeles where he studied under Will Connell and George Hoyningen-Huene. After graduating, Gescheidt returned to New York to open his own studio and focus on image making, developing the visual side of ad campaigns for New York’s leading agencies and magazines.

Higher Pictures presents the second solo exhibition of Alfred Gescheidt, 30 Ways To Stop Smoking.

Venue: Higher Pictures, 980 Madison Avenue, New York 10075

Open: 6th June - 2nd August 2013

For more information please visit:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Get every new post delivered to your Inbox.

Join 102 other followers

%d bloggers like this: